How to Inclusively Celebrate DEI Holidays & Heritage Months at Work

Episode 499 | Host: Emilie Aries | Guest: Veronique Porter

What can your workplace do to inclusively celebrate holidays like Women’s History Month the “right” way?

This week, we’re revisiting an episode that is just as (if not more) relevant as when it first aired in May of 2023

I imagine that most of you who listen to this show support DEIB and the pursuit of equity for marginalized groups. You might be proud of what your organization is doing to show that support in the workplace, or maybe you feel like it could be doing more. 

My conversation with DEI educator and Ampersand Workspace founder Veronique Porter dug deep into the challenges of celebrating holidays like Women’s History Month and Black History Month in the workplace. From Veronique’s experience as a Black American woman and her education in international development and American studies and culture, she has a lifetime of insights and suggestions for how to approach this often fraught topic. Her ideas help organizations create events and initiatives that are actually in line with both company and employee values.

How to address the idea that DEI detracts from business objectives

In 2023, the war against workplace wokeness was brewing, and we’ve now seen the ramifications of ongoing federal pushback. Some claim that recognizing heritage holidays is a distraction from the business bottom line, and Veronique’s response to this is, unsurprisingly, “an ironic chuckle.” She foretells what we now see in practice: if employers choose to see recognizing the rights of marginalized people as a detriment, they’re going to face pushback from employees.

Veronique cites the widespread refusal to return to work after the pandemic. Alongside factors like commutes and child care was a hesitation to dive back into in-person microaggressions, which a 2021 McKinsey study showed was a huge driver of burnout in Black women in particular.  

If you don’t enable your employees to bring their whole selves to work and feel recognized and accepted as such, you detract from cultural resiliency in the workplace. Veronique explains that companies lacking this resiliency are the first to fall in the face of recession, pandemic, and other economic impacts on their industries.

Veronique’s tips for celebrating important holidays at work

Recognizing International Women’s Day, Black History Month, and similar heritage months can impact not just employee satisfaction but also the company bottom line. Veronique’s workshops and trainings help organizations and individuals understand the best ways to integrate these events into their workplaces, rather than doing nothing in order to avoid doing it wrong.

  1. Devote time and resources to the issue

Designating one person to plan weekly activities for Black History Month on their lunch breaks with zero budget or support is not going to fly. Veronique stresses that companies must earmark paid time, enough bodies, and at least a bit of money for their initiatives. This includes beginning to plan more than mere days in advance. 

2. Build a team of willing volunteers

Another vital component of a successful heritage event is involving everyone. Don’t just ask the people who (management assumes) fit that demographic or practically force employees to volunteer. Put the request for help out to the whole team to engage both those who already participate in initiatives and those who would like to start.

Furthermore, Veronique prompts companies to ask for input from everyone, whether they will be part of the official planning committee or not. What are their thoughts on Pride or Black History Month, what do they think should be included in the event, and are they connected with any organizations that might want to be involved? This approach shows the company is striving to do more than pay lip service to recognizing and uplifting marginalized groups.

3. Get clear on the company values

Putting a solid budget and willing team behind these projects is in itself an indication of importance—we spend time and money on things we value. But beyond this, Veronique encourages organizations to really think about why they’re choosing to recognize specific holidays. 

When questions like “Why this holiday and not that one?” crop up (and they will), the answer will resonate much better if there is already clarity on the goal and the reason for the event: either that holiday fits in the values the company has chosen to focus on and should be included, or it doesn’t fit. In this era of National Pistachio Day, every square on the calendar has a special day attached to it, so nailing down the why makes the selection process equitable and understandable.

4. Follow through year-round

The goal of a work event recognizing the successes and tribulations of a marginalized community can’t realistically be solving that problem in an afternoon or a month. Instead, the best initiatives help people connect what they learned to their day-to-day work and lives. 

That means carrying the efforts highlighted at company events throughout the office all year. This can look like affinity groups that provide specific demographics with the in-office opportunity to come together and, of course, the ongoing pursuit of equal and equitable hiring and benefits practices.

How is your organization acknowledging holidays like Women’s History Month and Juneteenth? What would you like to see them doing? Visit the Courage Community on Facebook or join us in our group on LinkedIn to share your thoughts on an issue that’s more relevant than ever as we see federal pressure to hamstring DEI initiatives.

Related links from today’s episode:

McKinsey: These Women Experience the Highest Levels of Microaggressions

New York Times, “Google Calendar Deletes Women’s History Month and Other Cultural Events”

The Art of Gathering by Priya Parker

The Bossed Up Sports Reference case study

Morgan Freeman on why he doesn't want a 'Black History Month'

Episode 304, White Fragility, White Women's Tears, and Dismantling White Supremacy

Connect with Veronique Porter on LinkedIn

Learn more about Ampersand Workspace

LEVEL UP: a Leadership Accelerator for Women on the Rise

Bossed Up Courage Community

Bossed Up LinkedIn Group

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