Cross-Cultural Communication in Leadership

Episode 446 | Host: Emilie Aries | Guest: Hawa Kombian

Listening is a core leadership skill necessary for growth.

Whether an organization’s teams are centered in a single city or distributed across the world, cultural differences inevitably emerge. For more than 10 years, Hawa Kombian has worked within and alongside companies in Canada, West Africa, and beyond, assisting in their business scaling strategies and organizational and workforce development, particularly in health technology organizations and for humanitarian causes. 

Hawa’s expertise helps her clients achieve operational sustainability and social vibrancy throughout their companies through cultivating results-driven cultures of connection. Cross-cultural competency is the core leadership skill she has honed and now teaches, developed from over a decade working in North American companies and organizations in her ancestral home of Ghana. 

Perspectives that create positive change

“Our humanity is always what’s at stake and at the core,” Hawa explains. At the end of the day, it’s not about reactionary processes put in place when crisis mode kicks in, but about ensuring the holistic health of the organization. At the root of it, every organization is an organism just like the humans working within it. If there’s disease in one part, Hawa points out, it’s going to spread.

Hawa’s experience has given her clear views into different perspectives—from within organizations as an employee and as an outside consultant—and these provide her with a well-rounded picture of what leaders are dealing with as they progress toward fully embracing the cross-cultural communication and change she helps them build. 

As a former employee, she can commiserate with the doubts and hesitations her clients are feeling as they undertake this important and challenging work. As a consultant, she can guide them, without judgment, into the conversations that will help them “authentically and honestly discover what is going wrong.”

Overcoming the barriers of traditional leadership 

The ego inherent in much of our society's leadership can stand in the way of innovation and positive change. When leaders charge in to enact “fixes” derived from their own experiences and assumptions, rather than built from in-depth conversations with their employees, approaches that resonate remain out of reach. This becomes even more apparent when leaders are trying to affect change across varied cultures and lived experiences that differ vastly from their own. 

Part of Hawa’s role is helping her clients see these many layers and tap into mindsets and tools that will facilitate these fresh processes. Building a community-centered understanding of what practices and policies will resonate with the team not only helps them enact these changes but grow in their leadership capabilities as well.

Leadership today means leaning into listening 

Hawa recognizes that active listening can be hard to practice, but leaders don’t need to be perfect to be powerful. Today’s business model, whatever the industry, seems to be steeped in hustle, in a sense of scarcity and lack that drives a harried push and leaves little time for true connection. But while all this makes scheduling impactful conversations that much harder, it also makes it them much more essential. 

“I get excited when I see leaders stepping outside their comfort zones and doing things that might not be easy,” Hawa says. That’s “putting marbles in the trust jar for the rest of the team,” and it shows they have the desire and capability to grow and change. And leaders showcasing their own growth journey further encourage and empower their teams to do the same.

Listening must go hand in hand with working to understand. Ego, again, can intercede even with the best of intentions, prompting leaders—whose power traditionally comes from being the ones who know, the ones who have the say—to feign understanding. But leaning into genuine open-mindedness and authentically digging deeper into the inevitable misunderstandings that come from disparate lived experiences and cultures—that’s what will ultimately pave the road to true cross-cultural organizations and workforces that feel seen, supported, and set up to succeed.

In my conversation with Hawa, we delve even deeper into the topics surrounding cross-cultural communication. Hawa’s vision and experience are endlessly evident in her insightful and compassionate approach to the struggles facing both leadership and their teams in this important work. 

How have you been practicing cross-cultural communication and centering listening in your leadership? What have you found challenging about this process? Join our Courage Community on Facebook or our group on LinkedIn to share your experiences.

Related Links from today’s episode:

Hawa’s Linktree

Learn more about Hawa

Hawa’s LinkedIn article, Hey Founder... How To Collaborate With Your Team 

Episode 2 of Hawa’s Compass Audiocast, Choose Friends With Care

Join Hawa’s Journey Alignment Mastermind

Hidden Brain Podcast Episode, US 2.0: What We Have In Common

Level Up: a Leadership Accelerator for Women on the Rise

Bossed Up Courage Community

Bossed Up LinkedIn Group

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