The Problem With Self-Help

Episode 440 | Host: Emilie Aries | Guest: Sharon Podobnik

When self-help does more harm than good.

Balancing fault and responsibility in pursuit of a better life.

Chances are, you’ve read a self-help book or two. These days, whether you’re seeking better work-life balance, your first million in the bank, or exemplary mental health, there’s a self-help guru and their associated step-by-step guide eager to explain how they did it and how you can too.

I am so excited to share my conversation with self-help-peddler-turned-myth-dispeller Sharon Podobnik. Sharon was a speaker at the Bossed Up Bootcamp I ran a decade ago, and we sat down to discuss her new book, It’s Not (All) Your Fault: Self-Help and the Individualization of Oppression, which challenged me in all the best ways.

From seeking self-help to exposing its toxic traits

Sharon chose to approach her investigation of our problematic systems from the lens of an industry she knows inside and out. Before founding The Center for Conscious Leadership—which provides executive leadership coaching for “change agents and game changers who are challenging the status quo to create a better world”—Sharon ran a subscription box/book club hybrid that shipped a monthly self-help book to thousands of women around the world.

At the book club gatherings month after month, Sharon began to notice a trend, and it wasn’t going in the direction she envisioned. Whether the chosen book taught a method for weight loss, money gain, or another out-of-reach goal, and no matter how adamantly members followed the guidelines, meaningful change was always just out of reach.

Sharon started hunting for books that didn’t just shame their readers and bypass the real, systemic problems at play, books that considered social justice at the same time they preached personal change, but that particular subgenre was sorely lacking. In the end, she closed her subscription box business—there were just too few books that fulfilled her new criteria.

The patriarchal slant of self-help

The problem with self-help, Sharon began to realize, is that most of the available literature is written by the people who benefit from the systems that cause the very problems women are trying to fix in the first place: wealthy white men. And even the self-help books that are written by women tend to disproportionately feature the voices of wealthy white women.

Even when a text isn’t deliberately predatory, it’s delivered through the lens of someone who beat a system set up precisely for their own advancement. As a result, the primary option for women seeking self-help is a narrative all about how they can change themselves to better fit into a society that didn’t account for them in the first place. Is it any wonder that Sharon’s readers weren’t seeing unmitigated success?

Oppressive vs. liberatory self-help

In It’s Not (All) Your Fault, Sharon compares two niches of self-help: the one she tends to see in the wild, and the one she wrote her book to fill.

Oppressive self-help gives you “the tools to navigate your own exploitation.” This is what I mentioned above; rather than encouraging anyone seeking change or improvement to first question from where their problem stems, it skips all that, launching right into how they might twist and tweak themself to better fit the deeply problematic capitalist mold.

Liberatory self-help, on the other hand, asks you to dig into “the systemic portion that is contributing to the problem you’re facing.” Once the systems at fault are identified, you can begin to explore how to take responsibility for navigating the problem in a way that cares for you, first, and begin to take action against those systemic forces. The potential result: we begin building for ourselves (and those who come after us) a system designed to help everyone within it reach their goals.

Sharon’s book is heavy; it raises a lot of questions that at times left me feeling defensive and really made me think—and that’s exactly what she set out to do. She doesn’t pretend to know how to fix all of society’s problems, so the book doesn’t have a tidy, happily-ever-after ending. But it encourages readers to join Sharon in acknowledging their complicity in these systems and thinking about the steps we can all take to shift the self-help sphere toward inclusive and non-judgmental support.

What are your thoughts on this industry? Are you a die-hard self-helper or a deep-seated skeptic? Visit the Bossed Up Courage Community on Facebook or join us in our group on LinkedIn to share your thoughts. If you’ve read or are reading Sharon’s book, I’d love to hear what parts have challenged or inspired you!

Related Links from today’s episode:

Find Sharon online

Order Sharon’s new book

The Center for Conscious Leadership

Bossed Up Episode 422 on gender equality at work

Bossed Up Courage Community

Bossed Up LinkedIn Group

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